Smart Trips is a truly fantastic program. It helps improve air quality and the health of area residents, eases traffic congestion and rewards participants who take part. C’mon, what’s not to like?
The problem is that Smart Trips is on a limited budget and we know we’re not reaching as many people as we could be, maybe even people who are already taking alternatives to driving alone. So what do we do? Offer incentives? Check. Hold contests and promotions? You betcha’. Bribe folks? Hey, wait a minute! But honestly, the reality is that we catch more flies, and by that we mean commuters, with honey.
With our What Would You Do for an iPod touch? contest, Smart Trips is offering up some mighty tasty honey in exchange for help drawing more commuters to the cause. On November 15th, we’ll be giving away an iPod touch to the Smart Tripper who can refer the most new registrants to Smart Trips during the months of September and October.
Read more about contest rules and eligibility, on our website at http://www.knoxsmarttrips.org/. And GOOD LUCK!!
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