The concept seems simple enough - encourage folks to choose an alternative to driving alone. Why? Because air pollution is bad for people and in our region air pollution is higher than it ought to be. Keep in mind that there is money to be saved and prizes to be had by making this choice. It seems odd that people aren't beating down our doors every day clamoring to join Smart Trips. I mean, we're talking about FREE stuff.
Could it be that we so hate anything that is supposedly good for us that even FREE gift cards cannot entice us to change our ways. Is driving alone one of life's last guilty pleasures? How many commuters are out there who recycle and buy local foods and use cloth shopping bags but still hop into a car, alone, for their daily commute?
So, after pondering this for several months, here's what we've come up with. Could you commit to ONE day of alternative transportation? Just one day. Friday, August 20th, 2010 will be Knoxville's first ever Clean Commute Day. Our goal is to have 10,000 or more people commuting to work by bicyle, carpool, the bus or on foot on that day. Amazingly, if we reach our goal more than 200,000 pounds of pollution can be reduced from the air on that one day, something that normally takes about 2 months in our area. To participate just complete our quick survey here: http://www.surveymonkey.com/s/CleanCommuteDay.
And we're hoping that if you try it just once, that just like broccoli, you'll realize it's not that bad.