Wednesday, November 3, 2010

If It Was Easy

This afternoon a friend said something both mundane and profound. We were discussing our diets – hers is really healthy; mine, not so much – and she said, “If it was easy, everyone would be doing it.” And I realized that that sentiment could apply to a lot of things.

If it was easy, everyone would eat healthy, be fit, and participate in Smart Trips. Truth is, sometimes, the very things that are best for us, and the world around us, are not the easiest things to do.

That’s just one reason Smart Trips strives to make green commuting as simple and pleasant as possible, from providing services such as our ride matching database and bicycle mentors to regularly offering participants gift cards and other prizes.

So as the weather turns colder and you contemplate whether to try clean commuting or keep on doing what you’re doing, remember, no one ever said it was going to be easy. But it sure can be rewarding – and in more ways than one.

More information about Smart Trips is available at

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